Successfully Navigate the Changing Direct Marketing Landscape

 Learn solutions to overcome the latest changes in the direct marketing landscape at Houston DM Day 2007

For over 20 years, the Houston Direct Marketing Association has been putting on DM Days, where experts from around the country gather to share the best practices and tools. Join over 100 business professionals
gathered to learn and exchange ideas in an effort to impact their organization.

Held at the University of Houston Hilton Hotel, you can enjoy free parking and great food. We’re bringing back great speakers like Scott Swedenburg, Maria Herlihy and Paul Roland. We have twelve breakout sessions to choose from. Check below or review show agenda and plan what’s best for you!

Conference Overview
 Thursday, September 13, 2007
Hilton University of Houston
4800 Calhoun Road
Houston, TX 77204

7:30AM
 Registration Opens
8:00AM
 Welcome Remarks
8:20AM
 Opening Keynote Presentation: Ruthie Ewers, Ambassador and Volunteer, U.S. Postal Service
9:15AM
 Las Vegas Room Flamingo Room Hawaiian Room Palacio del Rio Room
Session
1
 DM 101: Analysis,
List & Processing

by Kyle Reynolds  Houston Chronicle		 Interactive Trends, Tactics and Metrics - What Marketers Needs to Know

by Steve Latham    Spur Digital		 Outrageous Tactics That Will Get Your Mail Opened and Give You Obscene Financial Rewards

by Jerry McGill      Liquid Assets		 Creative Horror Stories…And How To Have A Happy Ending

by Scott Swedenburg Mail Enterprises Inc.
10:20AM
 Las Vegas Room Flamingo Room Hawaiian Room Palacio del Rio Room
Session
2
 DM 101: Creative, Packaging and the Offer

by Scott Bronstad PrintMailers Inc.		 Execute and Measure Your Marketing Campaign Results…or You Could Be On the Street!

by Paul Roland      DMN3		 Strategies for Segmenting the Mature Market

by Maria Herlihy KnowledgeBase Marketing		 Can you really open an online buienss in 10 days?

by Melissa Campanelli EM&C Magazine
11:30AM
 Luncheon Seating Begins
Noon
 Keynote Presentation: Dr. Gene Del Polito, President, Association of Postal Commerce
1:20PM
 Las Vegas Room Flamingo Room Hawaiian Room Palacio del Rio Room
Session
3
 DM 101: Printing, Lettershop and Mail Fulfillment

by Norm Pegram  International Mailing Systems,Inc.		 Using Targeted Marketing Techniques to Drive Your Direct Mail Response Rates

by Kathy Woolsey ImageSet		 Post Card "Massive Response" Marketing Blueprint

by Joe Heller      Trusted Cycle Selling		 Creative Horror Stories ... And How To Have A Happy Ending

by Scott Swedenburg Mail Enterprises Inc.
2:10PM
 DM Days Ends


Register Now!
Pay by September 10th:

  • HDMA Members - $150
  • Non-Members - $175

Or at the door:

  • HDMA Members - $175
  • Non-Members - $200

Your registration fee includes access to all DM Day scheduled activities.

It's Easy to Register for DM Day and Join the HDMA.

Choose from these easy ways to register:
1. Call Peggy Garner at 713-995-2358.
2. Download the DM Day Registration Form and fax the completed form to 713-665-8677.
3. Download the HDMA Membership Application and fax the completed application to 713-665-8677.


Choose from four easy ways to pay:
• VISA
• MasterCard
• American Express
• Check mailed to:
Houston Direct Marketing Association
P.O. Box 2382, Houston TX 77252-2382


Our DM Day Sponsors

Sponsorship opportunities are still available.  So click on our sponsorship rate form and see how you can advertise for your company and support the HDMA!


For more information or general questions:
 Call Peggy Garner at 713-995-2358
Or via email at peggy.garner@kbm1.com