MOBILE MARKETING:

THE NEXT FRONTIER?


Venky Shankar

Professor and Coleman Chair in Marketing, Mays Business School, Texas A&M University
 

Mobile marketing---marketing using mobile and wireless technologies, devices and media---is growing by leaps and bounds globally.

The global market for mobile entertainment goods and services is expected to grow from $17.3 billion in 2006 to $76.9 billion in 2011. In addition, total non-messaging mobile content revenues are expected to increase from $70.7 billion in 2007 to $187.9 billion in 2012.

What is the promise of mobile marketing for direct and interactive marketers? How will it reshape marketing practices? How should direct and interactive marketers prepare for a future with ubiquitous mobile devices and applications? This presentation will address these important questions.

Venkatesh (Venky) Shankar is Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Competitive Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing, and Branding.

Shankar has a Ph.D. in marketing from the Kellogg Graduate School of Management, Northwestern University and has corporate experience in the areas of marketing and international business development. He has worked in diverse countries.

He has delivered over 100 presentations in countries ranging from Australia to the Netherlands. He is a three-time winner of the Krowe Award for Teaching and has taught Marketing Management, Digital Business Strategy, Competitive Marketing Strategy, and International Marketing. 

 Shankar has consulting or executive training experience with organizations such as Allstate, Fannie Mae, GlaxoSmithKline, Hewlett Packard, IBM, Intel, Lockheed Martin, Lucent Technologies, Marriott International, Northrop Grumman, PepsiCo, Philips, and Volvo.

 He has made several appearances on CNN, C-SPAN, Voice of America and GreatIdeasRadio. He has been on advisory boards including IBM’s e-Business Conference Advisory Committee, Technology Entrepreneur Community Center, European e-Business Center, ESSEC, France, and Ingenium Corporation. He is a Fellow of the e-Business Research Center at Penn State University.  

He can be contacted at venky@venkyshankar.com.

RSVP today to reserve your seat at our May 8, 2008  luncheon!